The Effectiveness of Promotional Products as an Advertising Medium

Join an engaging conversation with Promotional Products Association International (PPAI) President and CEO Paul Bellantone, CAE, as he presents research about the effectiveness of promotional products as an advertising medium. While new strategies and tactics keep emerging, promotional products continue to withstand the test of time by resonating with today’s consumers by providing engagement on a variety of levels via multiple channels.

Promotional marketing is both a cost-effective and results-based way to create a tangible and lasting impression in the hearts, minds and hands of the recipients—which, ultimately, boosts awareness, brand loyalty, sales and profits. Promotional products deliver the highest rate of reach, recall and return on investment in the advertising industry. Promotional consultants play a vital role in the industry’s commitment to product safety and the success of client campaigns.

Learner Outcomes:

  • Attendees will understand that promotional products are more than just giveaways.
  • Attendees will learn why promotional products are such an effective way to educate, build brands, promote messages and influence behavior.
  • Attendees will learn why their advertising dollars should be spent with the $21.3 billion promotional products industry.
  • Attendees will see how promotional products break through the everyday noise of traditional and digital advertising to get in touch with consumers in tangible, useful, creative and meaningful ways.

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